Promotional products are one of the most effective and cost-efficient marketing tools available to convey your message to your target audience. Our brochure provides you with some information on promotional/events products and ideas for successful promotional/events marketing campaigns.

Promotional products:

• are simply any product you require printed with a company's name, logo, message or events message;
• are the most cost effective and efficient form of advertising available to business;
• are used for advertising specialties, business gifts, commemoratives, incentive awards, special events and fund raising;
• come in a vast range of shapes, sizes and qualities;
• are diverse and only limited by your imagination;
• reduce the risk of wastage by reaching your core target market;
• are the only form of advertising that your customers thank you for; and
• create goodwill and have a much longer shelf life than other forms of advertising.

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The following notes explain some of the roles in the industry:

• The promotional products industry comprises of suppliers and distributors.
• The suppliers either manufacture or import the product to be used in the promotion.
• Distributors are sales consultants for the industry suppliers. This can be a pad-printer, screen-printer, embroiderer, etcher or even sales promotion agencies.
• The Promotional Agency Distributors can provide promotional programs to meet your complete incentive campaign.

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Promotional products can be used:

• by your sales representatives to promote your product;
• as a thank you gift for your customers patronage;
• as a marketing method to introduce new products or services;
• reinforcing established products or services;
• to generate sales leads; and
• as Incentives for staff members motivation.

Promotional products provide a very high message recall. Various surveys have identified that over 68% of recipients remembered a company name and/or message from a promotional product.

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The 6 recommended steps that your business should take to ensure a successful promotional or event campaign are:

• Define promotion objectivesClearly identify the purpose of the program. (eg: trade show, boost sales, special event).
• Identify target audienceIdentify your target market - age, gender, lifestyle, business, consumer and relate your promotion or event based on the audience identified.
• Determine your central themeLinking your logo and color/s to all aspects of a campaign/event, from promotional products to sales sheets to product packaging, helps create an instantly recognisable image.
• Plan and prepare a product distribution planDistribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more trade show traffic and qualified leads than simply distributing items to show attendees.
• Choose a product that will appeal to your target groupDon't pick an item based solely on uniqueness, price or perceived value. Select a promotional product that bears a natural relationship to your profession or communications theme. Don't fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.
• Develop artwork message for your promotional product that conveys the campaign message and will reproduce well on the chosen productSupporting a campaign's theme with a message helps to solidify a company's name, service or products in the target audience's mind. Products selected for a promotion should relate to the advertiser's and/or promoters message. REMEMBER: to provide your printer with lead-time to purchase and print your promotional product.

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